Franchising offers individuals an excellent shot at attaining the American dream of owning a business-but with much of the risk removed. In effect, the franchisee is able to launch a new business without any of the usual growing pains. Someone else has already made-and corrected-the most important mistakes, ironed out most of the wrinkles, and invented a working system.

There is that additional comfort level that franchisees derive from the availability of ongoing support services-the knowledge that while they are in business for themselves, they never are in business by themselves. It also means being able to benefit from collective purchasing power and advertising programs.