The franchise method of doing business can result in a winning scenario for all concerned. For the franchisor, it is a means of expansion that does not require huge infusions of capital. It can also provide an effective mechanism for achieving deep market penetration and saturation before the competition is able to move. Franchising is a viable alternative to the costly and time-consuming practice of opening additional company stores. With franchisees to help raise capital, share risks, and provide dedicated, vested management, corporate growth and expansion can be swift and relatively painless.